Janet is an executive leader in brand advertising, communications, technology, television, film and digital content with a history of excellence at every level. She has a wide range of skills in all aspects of business with excellent decision-making ability. She has led bicoastal teams, formed strategic partnerships and ensured business growth. She has adjusted to the changing technological landscape with creative, thought-provoking ideas and concepts. And she has led teams to build brand saturation and success for both internal and client efforts.
She is a producer of content and advertising, screenwriter, author, copywriter, and coach. She has a passion for the written word and the art of storytelling. She currently has more than a dozen projects in development for all platforms, including “Mistress of Rose Hall.” Her true crime docu-series and book were featured on ABC’s 20/20. Her digital book series “Un-Finished,” is based on her award winning screenplay and is currently in its 6th release and being adapted to a book.
She has lectured internationally and around the nation for the US International Gold Key Service, Promax, SCAD, MSU, UVF and Signature Sessions in Düsseldorf Germany and Vienna Austria.
She also brings a strong background in Broadcast Promotion, Branding and Marketing with client relationships at ABC, Warner Brothers, Amazon, and Netflix.
She has lead award winning work honored by Emmy, Promax, Telly, AIGA and was included in the Motion Type Exhibit in the Gutenberg Museum.
She was the owner, Chief Creative Officer, and the driving force behind FUEL, an internationally recognized, Emmy award-winning creative firm. She was responsible for forging client relationships with MTV, Cartoon Network, Buena Vista Pictures, The Disney Channel and Nike Films and General Mills, Target, and EA Sports. She helped launch networks such as OLN and Singapore’s SportsCity, and created numerous brand campaigns for Nike, Coke, Pepsi, Target, Ocean’s Eleven, TCM and Showtime (landing an Emmy nomination). In a successful 8 years, she grew revenues ten-fold and expanded to be bi-coastal.
She also served as the VP of Creative Services for SMT, a global leader for data and graphic integration for live sports and events. During her tenure she expanded her skill sets with virtual technology and social media integration to provide better fan engagement for clients such as the OSCARS, NASCAR, Cowboy Stadium, the US Open and Esports events.
Early on
She was fascinated by the written word and the visuals that told the story. Early on, she fell in love with the possibility of telling her own stories and leaving people craving more.
Current
She weaves brand stories for clients, while she churns out original content that swims in her imagination. She is completing her novel Un-Finished and her autobiography Reinventing 50.