aTVfest 2018: Content Reigns Supreme

by Frank Ricci

Every February, SCAD aTVfest brings together working creative professionals and emerging student talent for three days of screenings, panels, workshops and master classes. The sixth annual SCAD aTVfest kicked off Thursday at SCAD Atlanta with packed rooms and a buzz in the air, as executive and creative writer Janet Arlotta moderated the panel on “The Evolution of Content Development.”

With ever-increasing spaces to place content, networks are developing entirely new creative divisions while brands themselves deliver content directly to consumers. Opportunities are growing exponentially as television redefines itself. The panelists reflected the burgeoning diversity of this creative space.

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